I design end-to-end, user-centric digital experiences that are intuitive, accessible, and impactful. Guided by data-driven insights, and built on experimentation and attention to detail, I create seamless, human experiences—brought to life through cross-functional collaboration.

Rebranded the PayPal consumer website by updating design foundations and evolving the design system, resulting in significant growth in signups, activations, and product enrollments.

Redesigned and localized the PayPal homepage, improving CTR, conversion, and activations while releasing new branding in Germany.

Gamified World Cup trivia experience that boosted engagement and brand visibility for Baz during FIFA 2022, built as a reusable component for future campaigns.